It's difficult to develop a "personal" blog when you write technical articles all day.
Yesterday I wrote and posted this for work:
Is It Finally Springtime for Manufacturers?
If you're feeling suicidal about Michigan's (or the U.S) economy right now, this might be a nice boost. The best part: I did NOT fabricate all the information in the article. Which is more than you can say for some news sources...
Other favorites of mine were my articles on air-powered cars and new U.S. developments in wind power. Writing the analytics articles made me feel very nerdy.
Since mom had open heart surgery (fyi, she's doing fantastic! R and I planted her garden last weekend, and she was just as bossy as she was with the maple syrup), I've collected several readers of the middle-aged Michigan woman persuasion (yay!). This is a spirited crew, but not exactly what I had in mind when I started the Mojo. I hope to keep this audience on with recipe articles (stay tuned for tomorrow's post on venison peasant stew) and whathaveyou.
There are two other audiences I don't know how to reconcile. There are:
My emo-loving, PBR-drinking, indie-movie-loving Friends, and there are all the other readers I'll get - probably B2B business people or marketers from my work articles.
How do I reconcile these three very different audiences without losing one or two (or all) of them? Much as I would love to write articles on the nuances of the Noldor of Beleriand during the Second Age in Middle Earth, I think I would lose most of my marketing audience (and most of my friends, too). I could do show and movie reviews for my friends, such as last night's house viewing of Quarantine (um..yeah, stay tuned for that, I've gotta get some zombies off my chest) - but that would (will) would lose all the lovely middle aged women who are friends with mom. There are so many great blogs on SEO and marketing that have more expert voices than mine could be, so I'd prefer not to go there. And recipes are great, but...do marketing professionals really want to know all the nuances of buttercream frosting?
So, if you're reading this, help me out. Comment and tell me which audience you belong to and what you'd like to see pop up in your RSS 3x each week. Here I am, your own personal cook/marketer/hipster journalist - make me your slave!
(I don't mean that comment literally, and if you've ever been engaged in an unfortunate S&M incident and took offense, I apologize)
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7 comments:
Hi Jorie, I just can't seem to find my niche in the catagories of readers.
What about "old, fat, bikers losing their hair? New demographic?
Let em know! Duck aka Bob Koch
I would definitely put myself in the professional category but "professional what?" is the question. How about professional reader of anything you write even if it's in tolkien and I can't understand it. Or if it's about little animals being consumed for human pleasure, no thank you, but I will diligently read and do believe I would be the last possible person offended by what you write. Although, what you cook is a different matter. I am so glad to hear Ruth Ann is back to bossing you about. That's a healing process. I always feel more alive when i am micro-managing. Okay that's the longest comment I will ever leave.
Love, andy
Okay…define middle age….wait…..no don’t do it….ignorance is bliss! I just like reading all things Jorie (and Regan) sooooooo whatever you write I will read! Love ya, Theresa
so you're a hipster now? don't tell me you've started wearing skinny pants! I'm so glad your mom is doing great (i heard about it from andrea) and is back to her spunky self. i'm not a blog reader so i don't have any suggestions, i just like to spy on people while i should be working. miss you.
Jorie - I love your site. Of course, I'm that middle-aged (slightly over) Michigan woman who is so interested in family, friends, and food. However, I'm also interested in the environment, wind power, etc. I also drive a Ford Focus. I was raised on Ford and plan to remain a loyal customer so I'm hoping they will come out with the electric or even wind powered hybrid soon. Also, I'm an old Buffy, Angel, Tru Calling fan so I'm interested in some of Joss Whedon. Keep up the good work! Love, hugs and prayers to your Mom.
Helen Sanders
Wow, Helen - that's...amazing! It's like we're twins! It's awesome you're into Whedon; Firefly was the clincher for me, then Serenity. I'm a little young for Buffy (or I just avoided it during middle and high school), but now that I'm hooked on the Dollhouse I'm thinking we'll have to rent a few seasons of Buffy and Angel...
Have you heard of the solar panel mylar film you can put anywhere - especially on top of your car? I don't know the specs on how it would work with an electric car battery...hm...that sounds like another post...that's for tuning in to my baby blog - I'm so glad you enjoy it! (and mom will be tickled as well)
Love -
Oh Jorie, please don't get sucked into Buffy. Please.
This won't help you forge coherency among your many posts and audiences, but... could you post on how to sew torn-up jeans into a short skirt? I know you know.... (and I love this blog too! although I think I'd be grouped with "middle-aged MI woman" faster than "emo friend." I mean, emo? Really?)
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